How Information Collected About You Is Used <p>Information about your use of the Services may be used for the following purposes:</p> <ul> <li>to provide, improve and create new Services,</li> <li>to respond to your inquiries and to send you administrative communications about the WebMD Sites and Services,</li> <li>to obtain your feedback about the WebMD Sites and Services,</li> <li>to send you secure electronic messages and personalized emails pertaining to your interests as inferred from your use of the Services, including news, announcements, reminders and opportunities from WebMD,</li> <li>to statistically analyze trends and user behavior and activity including how frequently areas of the WebMD Sites are visited, how the Services are being used and how many emails are received and opened,</li> <li>to provide you and people with similar demographic characteristics and interests with more relevant content including advertising both on and off the WebMD Sites and Apps,</li> <li>to offer lead generation services,</li> <li>to detect and defend against fraud and other threats to the Services and our users, </li> <li>to identify issues with the Services,</li> <li>to conduct research and measurement activities, including those described below, and</li> <li>to administer your account.</li> </ul> <p>