To improve customer service<br> Information you provide helps us respond to your customer service requests and support needs more efficiently.</li> <li>To personalize user experience<br> We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.</li> <li>To process payments<br> We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.</li> <li>To send periodic emails<br> We may use the email address to send User information and updates pertaining to their order.