We may use your information and analyze our database to understand and steward our donors and users, their preferences, and their level of potential donations, to improve our services, products, and communications, including messages, advertisements, fundraising appeals, events, and meetings we think will interest you.</p> <p> <strong>To communicate with you about the Services:</strong> We use your contact information to send transactional communications via email and within the Services, including confirming your purchases, reminding you of subscription expirations, responding to your comments, questions and requests, providing customer support, and sending you technical notices, updates, security alerts, and administrative messages. We also provide tailored communications based on your activity and interactions with us.