We use your personal information to provide, operate and improve the Services, including to establish and maintain your account on the site, provide improved administration of our Services, send you service-related email communications, identify you as a user in our system, and provide support and maintenance.</p> </li> <li>Research and development.<p>We may use your personal information, including information about your use of the Service, for research and development purposes, including to analyze and improve the Service and our business and to develop new products and services.