Use of Your Information <p>Authorea may use your personal information in the performance of any contract we enter into with you, to comply with legal obligations, or where Authorea has a legitimate business interest in using your information to enhance the services and products we provide. Legitimate business purposes include but are not limited to one or all of the following: providing direct marketing and assessing the effectiveness of promotions and advertising. modifying, improving or personalizing our services, products and communications.