LibraryThing collects Personally Identifiable Information (PII) for these purposes:</p> <ul> <li>To provide, support, and improve the services LibraryThing offers.</li> <li>To collect and analyze usage analytics on our user base (see Analytics section below).</li> <li>To send members service and feature updates (including of planned outages, new features, and version updates), to communicate with members about their accounts, and to provide customer support.</li> <li>To send members informational and promotional content for use of LibraryThing services, in accordance with their marketing preferences.