9.1 We may retain all Personal Information that we collect from you as long as it remains necessary for the purposes for which it was collected unless there is a valid technical, legal or business reason for us to delete, destroy or de-identify it. </p> <p>9.2 Further, we may keep some or all of your Personal Information for as long as we are required by law, a code of conduct or we reasonably need it for lawful purposes related to our functions and activities.