We will retain your personal data while we are using it, for purposes described in section 5 above. We may continue to retain it after we have ceased such uses for certain legitimate business purposes. For example, if you have opted out of marketing communications from us, we will retain limited details about you to ensure we can honor your opt-out request. We may also continue to retain your personal data to meet our legal requirements or to defend or exercise our legal rights.</p> <p>