Unless otherwise indicated in this privacy policy, the data collected includes personally identifiable information and is used as described above, such as for statistical analysis, to understand user behaviour, and to administer the site.</p> <h3 id="googleanalytics">Google Analytics</h3> <p>Our website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States.