Google utilizes the data collected to track and examine usage of this site, to prepare reports on its activities and share them with other Google services and the developer of BiglyBT. Google may use the data collected to contextualize and personalize the ads of its own advertising network. BiglyBT uses these analytics to analyse and improve the service based on how it is used. <p> Google Analytics collects your anonymized IP address that is assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. We have disabled Google Analytics from planting a permanent cookie on your web browser.