and (iv) analyze traffic on our PeopleFinders Applications and on the sites and applications of third parties.</li> <li>Internet or other similar network activity. PeopleFinders and our marketing and distribution partners, affiliates, or analytics or service providers use various technologies to gather information such as your movements around the PeopleFinders Applications. This information is used to analyze trends and administer the PeopleFinders Applications. In particular, Google Analytics Premium feature is enabled on the PeopleFinders Applications. Google Analytics will collect data about our PeopleFinders Applications traffic via Google advertising cookies and anonymous identifiers, in addition to data collected through a standard Google Analytics implementation.