Analytics <p>SparkFun uses Google Analytics, HubSpot, DoubleClick, Facebook, and CrazyEgg to track aggregate behavior of visitors on sparkfun.com.</p> <p>Google Universal Analytics is a service hosted on Google’s servers, and is our primary analytics tool. It is activated by a JavaScript snippet that loads on every page to send visitor behavioral information to Google. SparkFun uses this information to understand how visitors use our site. Sometimes SparkFun will run A/B tests, where Google Analytics will track cookies set on users to divide them into groups that get slightly different pages to see which perform better.