Using technology to track use of services and improve the services</strong> <ul> <li> <strong>Pixel tags</strong>. Pixel Tags (also known as web beacons or clear GIFs) may be used to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates. </li> <li> <strong>Analytics</strong>. In some instances, we may use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. . This service may also collect information regarding the use of other websites, apps and online resources. .