Google Analytics</strong> - a web analytics service provided by Google, Inc. ("Google"), to help us see how our website is used. In doing so information about your use of our website, including your IP address, may be transmitted to Google and stored on servers in the United States. The data collected by Google Analytics is used to analyse how frequently the same people revisit the Spellzone website, how the website is found (from advertising or referring websites), and which pages are most frequently viewed.