"Web beacons" (also known as "clear gifs" and "pixel tags") are small transparent graphic images that are often used in conjunction with cookies in order to further personalize our Websites for our users and to collect a limited set of information about our visitors. We may also use web beacons in email communications sent to you in order to understand the behavior of our members. We do not link the web beacons to any of our members’ PII.</p> </li> <li> <p> <u>Mobile Analytics.</u> We use mobile analytics software to allow us to better understand the functionality of our mobile software on your phone.