We utilize non-personal identifiable, 3rd-party audience data such as age, gender and interests with Google Analytics to better analyze the demographics of our site users in order to better serve our customers.</p> <p>We may implement Remarketing with Google Analytics and other vendors to advertise online. Third-party vendors, including Google, may show our ads on sites across the Internet. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize and serve ads based on your past visits to our website.