Performing analytics activities Sometimes we combine information we have about you and our other customers, for example transaction information, with data from other sources, such as third party websites or the Australian Bureau of Statistics. We use this information to: <ul> <li>help us understand trends in customer behaviour including how products and services are used</li> <li>improve the products and services we offer</li> <li>improve the quality of our data</li> <li>develop products and services that better meet our customers’ needs and behaviours</li> <li>understand and manage our risks better.</li> </ul> De-identifying information Sometimes we de-identify your personal information, for example transaction information, and use this to: <ul> <li>provide insights and analytics services to other organisations.</li> <li>share de-identified information with other organisations.</li> </ul>