We use this information in order to:<br>- memorize the information so that you do not have to re-enter it during your visit or the next time you visit a website or login to the mobile app:<br>- provide personalized content and information including advertising<br>- track the location and movement<br>- diagnose or fix technology problems reported by our users or engineers related to specificIP addresses or user IDs.<br>‍<br>The Company may also collect analytical data or use third-party analytics tools in order to help us measure the traffic and usage trends of the Service.