“Advanced Analytics” means the Analytics Service(s) when used in conjunction with any other Offering identified by the Data Processing Addendum as a “Controller Service”.</p> <p>“Analytics Service(s)” means the data collection, analysis, export visualization, and dashboard reporting platform for application, device, player, and performance data and the live services and configuration management tools provided by Unity, but excluding any service that is an Engage Service.</p> <p>“Engage Service(s)” means Advanced Analytics and/or features or services that make automatic, data-driven decisions to personalize End User experience or content and/or enable End User engagement.</p> <p>