In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web or mobile application pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Site to, among other things, track the activities visitors to our Site, help us manage content, and compile statistics about usage of our Site. We and our third-party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.</p> <p>Third-Party Analytics. We use Google Analytics as a third-party analytics company, to evaluate use of our Site and Services. We use this tool to help us understand use of, and to improve, our Site and Services, performance, and user experiences. Google Analytics may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services.