Information collected from cookies is used by us to evaluate the effectiveness of our website, analyse trends, and administer our website. This allows us to determine such things as which parts of our website are most visited and difficulties our visitors may experience in accessing our website.</p> <p>We use cookies for authentication (logging you into your account), site functionality (the shopping cart, the affiliate scheme and the referral scheme), to analyse our site performance (via Google Analytics) and for advertising management (SendOwl adverts you may see around the internet).