Analytical/performance.</strong> They allow us to recognize and count the number of visitors and to see how visitors move around our Sites when they are using the Sites. This helps us to improve the way our Sites work, for example, by ensuring that users are finding what they are looking for easily. <ul> <li>Google Analytics: The Site also uses Google Analytics to help understand how our Service is used by its community. For some of the advertising features listed below, like retargeting, data from Google Analytics may be combined with our first-party data and third-party cookies (like Google’s advertising cookies). See here for how Google uses data when you use our Service and how you may opt out (www.google.com/policies/privacy/partners/).</li> <li>Other Analytics Providers. We also use other third-party analytics services, including LinkedIn Analytics, Sift, and Segment. We use these analytics providers to help understand use of the Sites.