Third Party Analytic Technologies. We may use third parties' analytics and tracking tools to better understand who is using the website, how people are using website, how to improve the effectiveness of the website, our services and related content, to help us or those third parties serve more targeted advertising to you across the Internet, and to allow "Like" buttons and "Share" buttons to work. These tools may use technology such as cookies, web beacons, pixel tags, log files, Flash cookies, HTML5 cookies, or other technologies to automatically collect and store certain information.