To enhance the performance and functionality of our Website./li>. </li> <li> <b>Advertising.</b> To help our third-party advertising partners collect information about how you use the Website and other online services over time, which they use to show you ads on other online services they believe will interest you and measure how the ads perform.</li> <li> <b>Analytics.</b> To help us understand user activity on the Website, including which pages are most and least visited and how visitors move around the Website, as well as user interactions with our emails. For example, we use Google Analytics for this purpose.