These Cookies allow us to:</p> <ul> <li>better understand users of a Service so that we can improve how we present our content;</li> <li>test different design ideas for particular features;</li> <li>determine the number of unique users of a Service;</li> <li>improve a Service by measuring any errors that occur. and</li> <li>conduct research and diagnostics to improve product offerings.</li> </ul> <p>For example, we use Google Analytics on our Website and other sites to analyze your use and current IP address.