<br>4.7. Google Analytics. The Website might use a tool known by the name of ‘Google Analytics’ for the purpose of collecting data about the use of the Service. Google Analytics collects data such as the frequency users use the Service, the webpages that the users use when visiting the Website and the identity of other websites they used before they reached the Service. We use the data we receive from Google Analytics for the purpose of keeping and improving the Service and our products.