Analytics:</strong> Mechanism like Google Analytics (this gives insight on how visitors find and use our website), Crazy Eggs (provides heatmaps on places visited on our website) and Pixel (used to optimize ads on Facebook and Instagram) may be used to help us gather and analyze information about the areas visited on the Website in order to better understand, evaluate and improve the user experience and the convenience of the Website.</p> <p> <strong>Social Media:</strong> An opportunity may be offered to you to engage with our content on or through third-party social networking websites, plug-ins and applications.