KidEverest utilizes third party marketing and tracking utility partners to analyze trends, administer the site, and track users’ movements throughout the site. These services may employ the use of cookies. While we do not have access or control over third party cookies, users can opt out of these services by following directions provided below on each third party site or by disabling the use of cookies entirely.</li> <li>We employ third party tracking utility services (Google Analytics) which collect behavioral data on what actions a user took on our site, what pages they viewed, what they clicked, browser, device, IP address, geo-location based on the IP address, and operating system data. We use Google Analytics to see how you use our website and mobile application so that we can improve your experience.