</ol> </li> <li>Deleting cookies will have a negative impact on the usability of many websites.</li> </ol> <b>M. Third Party Analytical Tools</b> <p>At VPNRanks.com, we use various third-party analytical tools to better our performance and provide superior service to our readers. Here are the tools we use:</p> <b>Google Analytics</b> <p>We use a tool called “Google Analytics”, which is a web analytics service offered by Google. It helps us track and analyze web traffic that lands on our website as per Google’s terms and conditions. We use the data collected by Google Analytics to segment users based on demographics, analyze the performance of different blog posts and landing pages, identify the source of web traffic, and gain other customer insights.</p> <p>Do note that Google Analytics collects only your IP address assigned to you on the date you visit our website.