A web analysis service is primarily used to optimize an Internet site and for a cost-benefit analysis in relation to Internet advertising.<br> <br> The operating company of the Google Analytics components is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.<br> <br> The body responsible uses the "_gat._anonymizeIp“ extension for the web analysis via Google Analytics. By means of this extension, the IP address of the Internet connection of the data subject is shortened and anonymised by Google, should the Internet sites be accessed from a Member State of the European Union or another Member State of the European Economic Area.<br> <br> The purpose of the Google Analytics components is to analyse the user traffic on our Internet site. Amongst others, Google uses the data which is acquired in order to evaluate the use of our Internet sites, to compile online reports for us which state the activities on our Internet sites and to provide other services connected to the use of our Internet site.<br> <br> Google Analytics sets a cookie on the IT system of the data subject. An explanation of what cookies are is provided above. By means of the setting of the cookie, Google is able to analyse the use of our Internet site. By means of each accessing of the individual pages of this Internet site which is operated by the body responsible for the processing and into which a Google Analytics component was integrated, the Internet browser on the IT system of the data subject is automatically instructed by the respective Google Analytics components to transfer data to Google for the purpose of the online analysis.