7. On the Website, the Administrator may use Google Analytics and Google Tag Manager provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). The Google Analytics services help the Administrator keep statistics and analyze the traffic on the Website. The so gathered data is processed as part of the said services to generate statistics that help administer the Website and analyze its traffic. Google Tag Manager is a system designed to manage tags of other analytical and marketing tools, such as Google Analytics and Google AdWords. More information on Google Tag Manager is available from https://support.google.com/tagmanager/answer/6102821.