Performance cookies, such as those used for Google Analytics or Microsoft Application Insights These cookies collect information on how users use our Web site, in order to help us fix technical issues or errors, and highlight areas such as navigation where we can improve our Web site. For example, Google Analytics uses cookie identifiers to track the number of visitors to the Web site, providing us with the volumes and sources of Web page traffic. This allows us to analyze Web traffic patterns and run tests to optimize Web pages and visits against key metrics.