This information helps us monitor for and detect potentially harmful or illegal use of our Services.</li> <li>Security – To protect your data from unauthorized access.</li> </ul> <strong>Analytics</strong> Analytics Cookies help us understand how users interact with our Services. We use those Cookies to analyze and improve our Services. Cookies help us understand how people reach our website and they give us insights into improvements or enhancements we need to make to our Services. <p>We use them to improve how our site works, understand what interests our users, and measure content effectiveness.</p> <strong>Advertising</strong> Advertising Cookies are used to better understand your interests and show you ads from Ancestry and our third-party advertising partners that are more relevant to you.