Session cookies on our site provide for better business analysis and helpful insights for how the site is performing.</p> <p>We use in-house methods to understand website referral sources, visits per page, and page to page referrals on our site.</p> <p>When a website visitor accepts a session cookie, we place our cookie in the browsing session to gain a better understanding as to how visitors navigate through our site. When a user who accepts a session cookie creates an account we then gain insights around product behavior in association to the referral source of this customer, enabling insights for marketing initiatives that will help grow our business.</p> <p>Third-party tools in use outside of our site and satellite interface include Google Analytics and Customer.io. Google Analytics is currently in use in our documentation to understand what pages are being used the most.