third party advertising</strong> – cookies used for third party advertising (that is, advertising served by a domain outside the website in question). </li> <li> <strong>first-party analytics</strong> –first-party Analytics cookies (for example, those used for Google Analytics) are not essential and therefore require consent.</li> </ul> <p> </p> <p> <strong>Categories of Cookies We use</strong> </p> <p>The cookies We use fall into the following categories:</p> <p> </p> <ul> <li> <strong>Strictly necessary cookies.</strong> These are cookies that are required for the operation of this Website. </li> <li> <strong>Analytical/performance cookies.</strong>