Technologies such as cookies, beacons, tags, and scripts are used by Guest Reservations and our affiliates, analytics providers, or our online customer support provider. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.</p> <p>We use cookies, including “necessary,” “preferences,” “analytics and performance,” and “advertising” cookies, some of which may be third-party cookies, for the reasons outlined in this Privacy Policy, including for keeping the Site functioning and for security, current and historical search information, authentication and affiliate source, analyzing aggregate user behavior, and sending personalized advertisements of interest to users. Users can control the use of cookies at the individual browser level.