If you want to opt-out of this processing please send an email from your registered email address to itvboxofficesupport@itv.com;</p> </li> <li> <p>for marketing communications, where we have your consent to do so (see section above on "<b>Direct Marketing"</b>)</p> </li> <li> <p>to conduct analytics in relation to our products and services. including with regard to our user base, sales patterns, traffic volumes and related matters. This could include comparing the information we hold about you against third party datasets;</p> </li> <li> <p>