We may use a web analytics service such as Google Analytics, New Relic, and HotJar to record and analyze activity on our Websites. These cookies collect information that is used either in aggregate form to help the Society understand how our Websites are used, the effectiveness of our marketing campaigns, or to help us customize our Websites and applications in order to enhance the user experience. The Websites or any such service may track browsing across web sites that use the same service, may collect statistical data and/or IP address. </p> <p>