(c) Develop and improve our Services, marketing and advertising</b> <ul> <li>(i) develop, measure and improve our Services and the products and services of our related companies, affiliates and business partners by performing research and data analysis of your use of the Services (including by measuring interest in our content and interactions with advertising) and by performing other data and statistical analytics. We may use third party analytics services (e.g. Google Analytics) and third party video measurement software (e.g. Nielsen and OzTAM) to assist with this;</li> <li>(ii) develop and improve, and measure the success of, our marketing and research, and to plan and execute our marketing strategies. </li> <li>