Cookies are essentially used by all websites and are often a prerequisite that the website ,or the digital channel is able to function.,On Brand Metrics's websites cookies are used from:,11,•Google Analytics in order to analyse web traffic and user behaviour. These cookies store ,information about how the visitors use the website, for example, where they come from, how ,many and which pages are visited and how long they spent on the website. These cookies help us ,to analyse the visitors' behaviour on the website in order to improve the user experience and ,ensure the website's functionality.,An approval of web tracking and analysis can be withdrawn at any time.