Analytics and research</b> </p> <p>We use cookies to better understand how people use the Oculus Services so that we can improve them.</p> <ul> <li> <p> <i>For example:</i> Cookies can help us understand how people use the Oculus Services, analyze which parts of the Oculus Services people find most useful and engaging, and identify features that could be improved.</p> </li> </ul> </li> </ul> <p> <b>Do other parties use cookies in connection with the Oculus Services?</b> </p> <p>Yes, other parties may use cookies on the Oculus Services for the purposes described above.</p> <p>For example, our measurement partners use cookies on the Oculus Services to help us understand the effectiveness of our advertising campaigns and to compare the performance of those campaigns to ads displayed on other websites and apps. Learn more about the companies that use cookies on the Oculus Services.</p> <p> <b>