Analytics Services. We use third-party analytics services including Google Analytics (“Analytics Services”), to help analyze how users use our Site at Privva.com.  The information generated by the Cookies or other technologies about your use of our Site (the “Analytics Information”) is transmitted to the Analytics Services. The Analytics Services use Analytics Information to compile reports on user activity. The Analytics Services may also transfer the Analytics Information to third parties where required to do so by law, or where such third parties process Analytics Information on their behalf.