To learn more about the types of cookies we use and to manage your cookie preferences, please refer to our Cookie Statement.</li> </ul> Website Optimization Services (ADV, OPS) <ul> <li>Macy's shares data with Google Analytics, Adobe Analytics, and IBM Digital Analytics to understand and optimize website performance and enhance site usability for our customers. These tools run in the background of our sites analyzing site usage information and then returning reports to us through an encrypted connection.