,It includes the number of visitors to our Services, the websites that referred them to our ,Services, the pages they visited on our Services, the features they used on our ,Services, what time of day they visited our Services, whether they have visited our ,Services before, and other similar information. We use this information to help operate ,our Services more efficiently, to gather broad demographic information and to monitor ,the level of activity on our Services.,We use Google Analytics, Google Optimize, and Smartlook for this purpose. Those ,providers use their own cookies. It is only used to improve how our Services works.You ,can find out more information about Google Analytics cookies ,here:https://developers.google.com/analytics/resources/concepts/gaConceptsCookies,You can find out more about how Google protects your data ,here:https://www.google.com/analytics/learn/privacy.html.,You can prevent the use of Google Analytics relating to your use of our Services by ,downloading and installing the browser plugin available via this ,link:http://tools.google.com/dlpage/gaoptout?hl=en-GB,Targeted and advertising cookies,These cookies track your browsing habits to enable us to show advertising which is ,more likely to be of interest to you. These cookies use information about your browsing ,history to group you with other users who have similar interests.