Some cookies are key to the functionality of web applications, such as security ones, or to improve your experience of application.</p> <p>The below details Element’s usage of cookies:</p> <ul> <li>pk_ref, _pk_cvar:&nbsp;<br>‍<br>We use cookies to help us track anonymous usage data of our Element marketing website and our Element apps (Element on web, desktop and mobile, and the Element Matrix Services web app) - this data helps us understand how our users are using the application so that we can make improvements. Our analytics are powered by the Free and Open Source analytics platform Matomo, hosted entirely within our network.