Traffic Analytics. We use a number of third party service provides, such as Google Analytics, to help analyze how users use the Service (“<b>Analytics Companies</b>”). These Analytics Companies uses Cookies to collect information such as how often users visit the Service, what features they use on our Application, and what other sites they used prior to coming to the Site. We use the information we get from these Analytics Companies only to improve our Site, Application and Services. These Analytics Companies collect only the IP address assigned to you on the date you visit the Service, rather than your name or other personally identifying information. We do not combine the information generated through the use of our Analytics Companies with your personal information. Although these Analytics Companies may plant a persistent Cookie on your web browser or mobile device to identify you as a unique user the next time you visit the Service, the Cookie cannot be used by anyone but the Analytics Company that placed the applicable Cookie.