<em>Analytics Tools</em> </p> <p>We use analytics tools and other third-party technologies to collect information in the form of various usage and user metrics when you interact with, use, or install TechSmith Sites and/or Services. These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information (referred to as “Collected Data”).</p> <p>