Ensure there is no fraud with voting, polls and competitions we host,<br> — When we use cookies to remember your preferences,<br> — When we strive to detect and defend against fraudulent, abusive and unlawful activity on the site.<br> 2.1.2. When the purpose is to <b>measure</b> and <b>analyze traffic</b>:<br> — We use Google Analytics, a web analytics service provided by Google, Inc., to collect information about how users use our site. We use the information to compile reports and to help us improve the site. The cookies collect information, including the number of visitors to the website, where visitors have come to the website from and the pages they visited.