Or another user’s notebook may embed a third party video. While we try to minimize these third party cookies, we can’t always control what cookies this third party content sets.</p> 6. Tracking and analytics <p>We use a number of third party analytics and service providers to help us evaluate our users’ use of Observable, compile statistical reports on activity, and improve our content and website performance. In addition, we use our own internal analytics software to provide features and improve our service and performance.</p> <p>