It includes the number of visitors to our Services, the websites that referred them to our Services, the pages they visited on our Services, what time of day they visited our Services, whether they have visited our Services before, and other similar information. We use this information to help operate our Services more efficiently, to gather broad demographic information and to monitor the level of activity on our Site/Application(s)/Services. We use Google Analytics and other third party analytics services for this purpose. Google Analytics uses its own Cookies. It is only used to improve how our Services works.